SaaS
Cobalt
GEO content engine + lead routing
+210%Demo requests
IndustrySaaS
Timeline6 months
The challenge
Cobalt had a strong product but was invisible in AI search and slow to respond to inbound demo requests.
The approach
Build
Conversion-focused product and comparison pages.
Rank
A GEO content engine that earns citations in answer engines for their category.
Automate
Instant lead routing and qualification to the right rep.
The results
+210%Demo requests
+140%Answer-engine citations
−67%Lead response time
6moTo results
“We show up in the AI answers our buyers trust — and the demos book themselves.”